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Brand Manager (German speaking)

Welcome to Taco Bell

At Taco Bell UK (part of Yum! Brands), we’re here to shake things up. We think differently. We move fast. We test, learn, iterate, and then go bigger.

You’ll report directly to our CMO for UK & Europe, who’ll back you, coach you, and champion your growth. You’ll work in a flat, high-visibility set-up, with access to senior leaders locally and globally, and the freedom to make things happen.

THE ROLE: WHAT YOU’LL OWN

As Brand Manager, you’ll shape Taco Bell UK’s brand and commercial success, making sure we show up loud, relevant, and impossible to ignore.

You’ll be the voice of the German consumer, the guardian of the brand, and the engine behind our marketing calendar.

You’ll be trusted to

  • Build brand fame and drive footfall with bold, culturally resonant campaigns
  • Lead end-to-end national campaigns - from idea to execution to impact
  • Own the full marketing mix (ATL, BTL, POS, digital, social, partnerships)
  • Develop and manage the annual brand calendar and marketing budget
  • Work with creative, media and digital agencies to deliver A-grade work
  • Adapt global ideas, or kill them - to make sure they land locally

CULTURE, CONSUMER & COMMERCIAL IMPACT

You’ll

  • Bring deep understanding of EU culture and consumer behaviour
  • Spot opportunities across product, messaging and activation
  • Balance creative bravery with commercial judgement
  • Champion relevance — not just reach

FRANCHISE & LOCAL ACTIVATION

You’ll support franchisees to win locally by

  • Powering new store openings with buzz-worthy activation
  • Creating toolkits and guidance that make great local marketing easy
  • Ensuring Taco Bell shows up consistently, and unmistakably - everywhere

DIGITAL, SOCIAL & EVERYTHING IN BETWEEN

  • Elevate our digital and social presence
  • Deliver a seamless brand experience across in-store, delivery and digital
  • Partner with tech, ops and supply chain to make ideas real - fast

IS THIS YOU?

  • Have 4–6+ years’ experience in brand or consumer marketing
  • Have led campaigns end-to-end and managed agencies like a pro
  • Think creatively but act commercially
  • Thrive in fast-paced, ambiguous environments
  • Love collaboration, ownership and accountability
  • Bring energy, curiosity and a challenger mindset
  • Are fluent in English (German a bonus, not a blocker)

WORK HARD. PLAY HARD. GET REWARDED.

  • Hybrid working
  • Company & performance bonus
  • Generous pension (up to 11% company contribution)
  • Private healthcare (option to cover family)
  • 25 days holiday + option to buy/sell 5 days (30 days after 5 years)
  • Competitive parental leave & flexible return options
  • Wellbeing Reimbursement (gym, language lessons, vitamins - you choose)
  • Flexible benefits: dental, health screening, gym discounts

We’re not looking for a safe pair of hands. We’re looking for a marketing rebel, someone with sharp creative instincts, commercial firepower, and a restless drive to grow brand fame.

Someone who doesn’t just like tacos…They live for culture, crave growth, and want to build a brand that refuses to blend in.

Sound like you – then go on…? Apply now. Bring your boldest ideas. Leave the beige at the door.

Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official careers pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.

Welcome to KFC.
Home of the real ones.

We sell the world’s best chicken. We’ve done it for a long old time — since 1939, when the idea of finger lickin’ good chicken popped into our Colonel’s head. Now, we proudly serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that started in Kentucky all those years ago.

People who are original. Individual. Fresh. We come to work to be ourselves, and to make something of ourselves. We bring the graft and the laughs every day — building our own community, as we serve our original recipe chicken to the ones we’re in.

In our place, ambition grows. Careers build. Potential goes further. Our doors are open, and they can take you anywhere.

If you join our team, we only ask one thing. That you be you.

Because that makes us, us.

Job Location Details

Guildford Road, Woking, United Kingdom, GU22 7NJ
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Map showing location of Guildford Road, Woking, United Kingdom, GU22 7NJ

Discover our business

  • Championing Potential at KFC.

    At KFC, we are the originals. Real ones bringing their authentic selves to work every day. No matter who you are, where you're from, or what makes you unique - there's a place for you at the Colonel's table. 

    Find out more
  • Buckets of opportunity.

    Think we’re just a chicken shop. Think again. At KFC we’re serious about helping you discover your potential. We don’t hire staff. We hire Team Members. Real people, building real careers, in a real community. And it begins right here.

    Find out more

Perks, rewards and benefits.

We do things our own way here. And that includes the way we reward you for bringing the graft. And the laughs, too.

Here’s what the real deal could look like for you.

Discover our full range of benefits
  • Enhanced pension scheme

    We’ll contribute up to 11%, which could mean we pay more into your pension than you do. 

  • Fri-Yay finishes

    Clock off at 1pm on a Friday all year round - and make your workdays zing with virtual commutes and hybrid/flexible working.

  • 5 wellbeing days each year

    Get 5 extra days to look after you and your wellbeing - on top of your usual holiday allowance.

  • Generous bonus scheme

    We reward strong performance and our bonuses could mean you earn well above industry norms.

  • Enhanced Holidays

    You’ll start off with 25 days’ holiday, which rises to 30 days after 5 years. Plus you have the option to buy and sell additional days.

  • Professional 1-2-1 coaching

    Personal development, growth and fulfilment come with the territory at KFC.

  • Healthcare and life protection

    From private medical insurance to critical illness, life assurance, income protection, dental plan, cancer checks and even a digital GP, we’ve got your covered.

  • Lifestyle-friendly perks

    Flex your package with travel insurance, cycle scheme, retail discounts, charity giving, tech scheme, food and drink discount cards and much more.

  • 25% KFC discount

    Big discounts on your finger lickin' favorites.

  • Discounted gym membership

    Stay strong with up to 25% off gym membership, up to 50% off home workouts and up to 70% off home and lifestyle purchases.

  • Full employee assistance programme

    Lots of well supported wellbeing services including mental health support, legal advice and more for you and your family.

  • Free mortgage advice

    We can help you get on - or climb up - the property ladder.

  • Everyone is valued for who they are. No one pretends to be anything but themselves.

    Annalisa

    Construction Co-ordinator

  • To be able to be present as a Mum and also have a full time job that I adore is the incredible thing about KFC.

    Charlie

    Talent Acquisition Lead

  • The growth that I could take within this brand compared to others is phenomenal.

    Morgan

    Junior Brand Manager

Our Recruitment Process

Understanding the recruitment process in our support centre.

You can also get some Hints and Tips from our team to understand our process here.

  • Your Application

    Hit the apply button and we’ll send you confirmation that we've received your CV. We'll be in touch shortly afterwards with next steps.

  • A Quick Chat

    One of our Talent Acquisition Partners will call you for an informal chat. This is about getting to know each other a little bit more, and talking through the role in more detail.

  • Your Interviews

    Following a successful phone interview, there will be a 2-stage process. We’ll kick things off with a meeting with your Hiring Manager, and then you'll get to meet other key leaders in the business. The final stage interview may include a task to complete.

  • Join The Real Ones - Congrats!

    Next steps are onboarding! Offer, RTW checks, contacts and getting to know the team!

Apply now.
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