Brand Manager
Welcome to KFC.
Home of the real ones.
We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.
Across the Restaurant Support Centre (RSC), we come to work to be ourselves, and to make something of ourselves. We want to see our potential go that little bit further, as part of one of the world’s most iconic brands.
What’s the gig? Well, you support our restaurants — and we’ll support you every step of the way. Simple. Our doors are open — and they can take you anywhere.
All we ask is that you be you. Because that makes us, us. Sound good? Great. Let’s find out about that job.
THE TEAM
Our Marketing team is a 50-strong crew of bold thinkers, culture shapers and creative doers - from Brand and Digital to Strategy, Food Quality and Innovation. We’re here to keep KFC at the heart of culture across the UK & Ireland, blending our iconic roots with fresh, fearless ideas that connect with real people. We don’t just make ads - we build love, drive growth, and stay one step ahead of what’s next.
ABOUT THE ROLE
At KFC, our core menu is the heart of our business. It's what millions of customers come back for time and time again, and we're looking for someone to make sure it stays that way.
We're looking for a commercially minded Retail Core Menu Manager to shape the future of KFC's most important products across the UK & Ireland.
This isn't just about managing a menu. It's about understanding what customers want, spotting commercial opportunities and turning insight into action. You'll own the strategy behind our core menu, from ranging and pricing through to merchandising and how our products show up across every customer touchpoint, whether that's kiosk, drive-thru, front counter or delivery.
Working closely with Commercial, Finance, Operations, Food Innovation, Digital and Consumer Insights, you'll help make sure our core menu is simple for our restaurant teams, exciting for our customers and delivers sustainable commercial growth.
If you love using data to solve problems, enjoy influencing stakeholders and want to make a real impact on one of the UK's most iconic brands, we'd love to hear from you.
WHAT YOU'LL BE DOING
You'll have ownership across four key areas:
Core Menu Strategy
Own the commercial strategy for KFC's core menu, using customer insight, market trends and performance data to drive growth, improve profitability and keep our menu relevant.
Pricing, Ranging & Portfolio Optimisation
Lead decisions around menu architecture, pricing, product ranging and portfolio reviews, making sure we're offering the right products, at the right price, in the right places.
Customer Experience & Merchandising
Shape how our menu comes to life across every customer touchpoint, from kiosks and drive-thrus to delivery and restaurants. You'll work to improve navigation, product visibility, conversion and average transaction value.
Cross-Functional Leadership
Partner with teams across Marketing, Commercial, Finance, Operations, Digital and Consumer Insights to turn data into commercially successful action, building alignment and driving continuous improvement.
WHAT WE'D LOVE FROM YOU
- Experience in retail marketing, category management, commercial strategy or a similar commercial role.
- Strong commercial acumen, with the ability to use data and customer insight to drive decisions.
- Experience managing product portfolios, pricing, ranging or merchandising strategies.
- Confidence working across multiple stakeholders in a fast-paced, multi-site or consumer-facing business.
- A proactive, delivery-focused mindset with the ability to balance strategy and execution.
Experience within restaurants, retail, FMCG or franchise businesses would be a real advantage, but isn't essential.
ABOUT YOU- You're naturally curious and commercially minded.- You enjoy understanding why customers behave the way they do and using insight to make better decisions. You're equally comfortable analysing performance data, challenging thinking and collaborating with cross-functional teams to make things happen.- Most importantly, you love seeing your work make a real difference to customers and business performance.- And of course… a true KFC believer
Ready?
We hope so, if you’re ready to be part of our community, now’s the time to apply.
Worried you aren’t ticking all the boxes? Don’t - we’d still love to hear from you.
Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official careers pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.
Welcome to KFC.
Home of the real ones.
We sell the world’s best chicken. We’ve done it for a long old time — since 1939, when the idea of finger lickin’ good chicken popped into our Colonel’s head. Now, we proudly serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that started in Kentucky all those years ago.
People who are original. Individual. Fresh. We come to work to be ourselves, and to make something of ourselves. We bring the graft and the laughs every day — building our own community, as we serve our original recipe chicken to the ones we’re in.
In our place, ambition grows. Careers build. Potential goes further. Our doors are open, and they can take you anywhere.
If you join our team, we only ask one thing. That you be you.
Because that makes us, us.
Job Location Details
Guildford Road, Woking, United Kingdom, GU22 7NJ Get directions
Discover more
Perks, rewards and benefits.
We do things our own way here. And that includes the way we reward you for bringing the graft. And the laughs, too.
Some of our restaurants are part of our Equity business and others are owned by our Franchise partners. That means the perks we offer might look a little different from one location to another.
Here’s what the real deal could look like for you.
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25% KFC discount
Big discounts on your finger lickin' favorites.
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Discounted gym membership
Stay strong with up to 25% off gym membership, up to 50% off home workouts and up to 70% off home and lifestyle purchases.
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Full employee assistance programme
Lots of well supported wellbeing services including mental health support, legal advice and more for you and your family.
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Free mortgage advice
We can help you get on - or climb up - the property ladder.
Our Recruitment Process
Understanding the recruitment process in our restaurants.
You can also get some Hints and Tips from our team to understand our process here.
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Your Application
Hit the apply button and we’ll send you confirmation that we've received your CV. We'll be in touch shortly afterwards with next steps.
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A Quick Chat
We will call you for an informal chat. This is about getting to know each other a little bit more, and talking through the role in more detail.
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Your Interviews
After a successful first chat, you’ll get to meet the manager you’ll work with. We'll tell you where to head for your interview, and how to check in when you arrive at the restaurant.
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Join The Real Ones - Congrats!
You’re the best! We’ll ask you to complete an online RTW check, then we’ll send your formal offer and benefits calculation via email. We’ll also need some details from you so we can order your uniform. Finally, we’ll write to you with an official offer, more info on who you’ll report to, and your contract.
Apply now.
Click to apply.
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